This Isn’t About Death. It’s About Life.

Someone recently commented on one of our Meta ads that writing your own eulogy “sounded bleak.”

At first glance, it does. For many people, the idea of confronting your own mortality — let alone planning for it — feels uncomfortable, even morbid. We’re not generally encouraged to think about death until we absolutely have to, and when we do, it’s often in the context of a serious illness or a looming sense of finality.

But that’s not what this is about.

Writing your own eulogy isn’t only for those who know they’re living on borrowed time. Yes, it can be a comforting and powerful act for people in that position. But it can also be an act of legacy — a chance to pause and consider how you want to be remembered while you’re still very much alive.

Because this isn’t about your death. It’s about your life.

Presumably, you have stories to tell. We all do. Tales of adventure, resilience, humour, heartbreak, change… the small moments that shaped you, the big ones that defined you. Often, we share these stories with family or friends over time, in bits and pieces. But who will hold them all? Who will remember the details, the turns of phrase, the unique way you experienced your own life?

Writing your own eulogy isn’t about being morbid — it’s about taking ownership of your story. It’s about creating something lasting in your own voice, so that your loved ones — or even future generations — can understand the life you led. Think of it not as a script for your funeral, but as a personal tribute to the journey you’ve taken so far: a mini-autobiography with heart. It’s empowering.

When the time comes, others will have plenty to say about you. But only you can say it the way you would.

So if you’ve ever caught yourself saying “Someone should write this down”, perhaps now is the time to do just that.

Because this isn’t about death. It’s about life.


If this resonates with you, take a moment to consider what you’d want your words to say — and who they’re for. If you’d like a little help along the way, we’re here to guide you. You can get in touch via our contact page if you’d like to start the conversation.

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A Note from the Founder: Why I Started Eulonique